Shah Rukh Khan announces UNIFYD music festival in Abu Dhabi with Arijit Singh

Shah Rukh Khan has announced UNIFYD, a one-day music festival in Abu Dhabi. Arijit Singh, Sonu Nigam and Karan Aujla will headline its first edition on March 20, 2027.

The makers said in a statement that more than 15 artists will perform across several stages. They described the festival as rooted in Indian music and culture, and aimed at audiences from India, the Middle East and the South Asian community around the world.

"I've spent a lifetime telling stories on screen and watching them bring people together. Music has that same extraordinary power," Shah Rukh said. He added that UNIFYD will bring India's biggest artists together on one stage for the first time, and promised a show built on scale and energy.

D'YAVOL Live and District are producing the event. Abu Dhabi's Department of Culture and Tourism and Miral are presenting it with them, in association with Emirates NBD. Bunty Singh, co-founder of D'YAVOL Live, said Indian music is already global. He said a line-up like this one, with all these artists on the same day, has never been put together before.

Tickets will be sold on the District app. Emirates NBD cardholders get early access from 11 AM IST on October 19, 2026, and that window closes at 11 AM IST on October 20. General sale opens at 12 PM IST the same day.