Rhea Chakraborty launches Caught Blushin' blush with Staze Beauty

Rhea Chakraborty has turned her much-talked-about blush look into a product. The actress has teamed up with Staze Beauty to launch Caught Blushin', a blush priced at Rs 699.

It all started with her appearance on The Traitors. Her flushed cheeks on the show caught on fast online, and fans began recreating the look and sharing their own versions on social media.

Caught Blushin' is made with Indian skin tones in mind. The formula blends and builds, so it can go on as a light wash of colour or be layered into a stronger look.

Rhea said she worked closely on the product and wanted a blush she would reach for herself. She had already used and liked Staze, she added, so when people started copying her look, working together felt natural. Keeping it accessible mattered to her.

Saahil Nayar, Business Head at Staze, said fans took to Rhea's look on their own and quickly, and the brand saw a chance to turn that moment into something people could buy.

This is the first product in the Rhea x Staze makeup line, with more to follow. The blush is on sale on the Staze website and on leading beauty and e-commerce platforms.