OTT platforms succeed to disappoint viewers, yet again.
Due to the impact of COVID-19, the lockdown has been enforced and theatres have been shut down, just so the filmmakers don't go bankrupt, most of them are preferring to skip the theatrical aspect and release their films directly into the OTT platforms by making contracts with them.
Ever since the lockdown has been imposed, small budget films like 47 Days (Zee5 Telugu), Amrutha Ramam (Zee5 Telugu), Johaar (AHA Videos), Metro Kathalu (AHA Videos), Bucchi Naidu Kandriga (AHA Videos), Power Star (RGV World Theatre), Uma Maheshwara Ugra Roopasya (Netflix), Krishna and his Leela (Netflix), Bhanumathi Ramakrishna (AHA Videos), etc. and big-budget films like Penguin (Amazon Prime Video), V (Amazon Prime Video), etc. have been released directly into the OTT Platforms. Ever since OTT platforms have been originated, films which get directly released into the Online Streaming Service have a bad rep of getting disliked by viewers because the content of them are of very low standards and often too worthless to watch.
Recently, two more films that have been released in the online streaming services are Anushka's Nishabdam and Raj Tarun's Orey Bujjigaa. Nishabdam had created a huge hype back in May when there were rumours spiralling around that it would be released. The trailer was also pretty interesting since Anushka had done a commendable job in her previous film Bhaagamati. Unfortunately, this film received a very bad image since viewers complained about it to be extremely monotonous, boring and it did not reach up to their expectations. Raj Tarun's Orey Bujjigaa has also got pretty much the same reaction as Nishabdam since the plot was to cliche and it was unbearably boring. Furthermore, these two films, just like the films mentioned above, have gotten a terrible rating in the trustable review platform known as IMDb. Nishabdam currently has a scanty rating of 4/10 (this rating might change in the future) and Orey Bujjigaa has gotten an average of 7.1/10.
Several filmmakers are skipping the OTT platforms for the release of their films due to the fear of being judged as a 'cheap film'. Instead, they are opting to release their films in the theatres itself and lucky for them, all theatres in some states are going to be functioning from October 15th.
Although some filmmakers are willing to take the risk of skipping the theatrical aspect and they're directly opting to sell off the rights of their films to OTT platforms. There is one obvious reason among many other reasons for this, i.e. for obtaining money soon instead of waiting till the theatres reopen. Although this reason is not something to be judged on, the audience at least expects some decent content to watch instead of watching cliche, repetitive, and boring content because they pay for the subscriptions and in return, they deserve some worthy films to enjoy.