This exuberant and youthful romantic drama revolves around a college student, Ganesh (Pawan Kalyan), who had been following a girl, Sandhya (Devayani), for the past four years; trying to express his love. His love is obsessive and constant despite Sandhya's repeated warnings and rejection. In a desperate attempt to somehow influence Sandhya, Ganesh tries to take help from Sandhya's friend (Sadhika) but fails. Ganesh, on his birthday, tries to express his love to Sandhya but gets caught by her father, (Prakash Raj), who is a police officer who puts him in jail for harassing his daughter. Later Ganesh's father (Raghuvaran)bails him out. Ganesh's father goes to Sandhya's father with a marriage proposal for the happiness of both of their children, but sandhya's father rejects the proposal and tries take his daughter to vishakapatnam, to his sister house but changes his mind. However, Ganesh is under the impression that Sandhya is in Vishakapatnam and travels there in search of her. Amidst all this chaos, there is a cruel twist in the tale when Ganesh's father dies in road mishap, disturbed after he witnesses a boy committing suicide cause his girlfriend left him. Ganesh returns to find his father dead and is heart broken as his father was his best friend. At last Sandhya accepts the sincerity of Ganesh's love, but, the heart broken and disillusioned Ganesh rejects his love for causing him to waste his precious time and also for the loss of his father. The movie ends with Ganesh going to attend a job interview that had been suggested by his father.