Samba Siva Rao/Sam (Nagarjuna) is a middle-aged man who loves staying a Bachelor. He is a perfumer and likes to experiment with scents around him. Because of an issue that happened with his past lover, Suma (Keerthy Suresh) and his family, he decided to never get married. He maintains flings with random girls and forgets them after a good night's time. But his bachelor's life doesn't go well with his mother (Lakshmi) and sisters. They give him an ultimatum to get a bride within three months if he wants to receive positive treatment from them. He then meets Avantika (Rakul Preet Singh) and hires her to do his bidding. She needs money for her own personal reasons and thus agrees to act his fiancé and then flee on the day of their wedding. But things aren't so easy when hearts are involved. Slowly, their plan starts to take a different route when both of them start to warm up to each other. Though Sam is adamant about not bringing a girl int his family, he starts to see Avantika with a new perspective. Even Avantika sees the kind and gentle side of Sam. But will they ever accept their feelings for each other? Will the family find out about their plan? What about the huge difference between Sam and Avantika? The movie is the tale of a lover boy finding his happily ever after.