Balakrishna's First-Ever Brand Commercial For Sai Priya Group's 116 Paramount

The God Of Masses Nandamuri Balakrishna is stepping into the world of advertising with his first-ever brand commercial. Balakrishna chose a brand that matches his stardom. He has turned brand ambassador and is endorsing a real estate project- 116 Paramount, a venture by Sai Priya Group. Sai Priya Group is a south India-based construction and plotting services company that is a leading builder in diverse market segments. To match the Regal range of projects they offer, they brought in Lion Nandamuri Balakrishna to endorse their brand.

Two commercial ads featuring Balakrishna have been released. While the concepts of the two ads are unique and imposing, Balakrishna shines in two different getups- be it his class appearance in suits or his traditional appearance in Kurta Pajamas. While the first ad presents Balakrishna in a royal avatar, whereas he represents a typical middle-class man in the second ad. Both are very good concepts and are attention-grabbing ones. Buying a home is a very big decision for Indians. When buying a residential house, it essentially is backed by a lot of emotions and sentiments. And the same is conveyed through the second ad. Balakrishna is so graceful and effortless in his dialogue delivery. Baby Aadhyasree Gandra appeared as Balakrishna’s daughter.

Anand Gurran has written and directed the two commercials, while cinematography was by Suresh Sarangam and music was provided by Yashwanth Nag. Shreyas Media in association with Brand'E co-ordinated the commercial ads which look extravagant.