Ravi is an aspiring director who gets a chance of making his first horror thriller. Before starting the shoot, he sets off to understand the genre better and visits a Baba to know more about evil spirits. In a sudden turn of events, an evil spirit called Divya starts chasing him and forces Ravi to cast her as the heroine of the film.

The film opens when Madhumati or "Madhu" (Bhoomika Chawla) and Siddartha Roy or "Siddhu" (Pawan Kalyan) are born. Madhu's family is based in Konaseema in Andhra Pradesh and Sidhu's family is from Kolkota (he has a Telugu father and Bengali mother). As babies, Madhu and Siddhu meet in a shopping complex. Madhu and her father love each other dearly. Madhu's father wants her to marry so that the son-in-law can stay with them and his daughter will not leave her.