A charming imposter takes on a genuine challenge to win his sweetheart’s hand. Bucchiraju (Allari Naresh) is a salesman, but he and his girlfriend Mahalakshmi (Sharmila Mandre) tell her father Subba Rao (MS Narayana) that Bucchiraju is the owner of a big saree store. When her father discovers the truth, Mahalakshmi challenges Bucchiraju to become a crorepati in six months