Ishq - Not A Love Story is a romantic thriller film. It is not all a mushy love story; instead, it is a thrilling love story. A remake of a Malayalam film with the same name, Ishq, sees the Zombie Reddy actor Teja Sajja and wink sensation Priya Prakash Varrier in the main leads. SS Raju directs Ishq Not A Love Story. Mega Supergood Films production is coming with a movie after a reasonably long gap.

Raj (Ram Charan) hails from a slum and is known for winning bets. Raj is in urgent need of money for the surgery of his adopted father. James (Ajmal), his betting enemy, promises to pay the amount if Raj woos and wins over Chaitra (Tamannaah), the daughter of a billionaire. The plot of Racha is all about how Raj makes Chaitra fall for him and the troubles that follow.

Suri, a kabaddi player, hopes to represent his team in a prestigious tournament. But he is not selected. In a practice match before the tournament, he helps his team win a close match.

Fast-paced and fiery, this action-oriented drama revolves around a sentimental man, who will go to any lengths to ensure that his sister gets the best of everything, including decimating the criminal forces causing havoc in the city.