# Love & War rights reportedly fetch Rs 300 crore as Ranbir's poster sparks buzz

Published 2026-09-30T16:05:52Z

> Sanjay Leela Bhansali's Love & War, starring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal, has reportedly sold its theatrical rights for Rs 300 crore, while Ranbir's first look poster draws comparisons with an old Arjan Bajwa picture.

Sanjay Leela Bhansali's Love & War, which stars Ranbir Kapoor, Alia Bhatt and Vicky Kaushal, is reportedly making big money before a single frame has reached theatres. According to reports, the film's theatrical rights have been sold for Rs 300 crore in a global deal, with Pen Marudhar said to be the buyer.

Reports say the rights set off a fierce bidding contest. Dharma Productions, Jio Studios, Anil Thadani and Pen Marudhar were reportedly all in the race before Bhansali settled on what is described as the best offer. The people backing the film are said to be confident of recovering the theatrical investment and turning a healthy profit.

The project is slated to release on January 21, 2027, and is being pitched as one of the biggest releases of that year. It also brings Ranbir back together with Bhansali after a gap of 20 years. A teaser is reportedly planned next, with reports pointing to a Diwali launch alongside Ramayana.

Meanwhile, the posters have already set social media talking. Ranbir's first look, released on September 24, shows him at the wheel of a vintage blue car in a white T-shirt and sunglasses. A bloodied arm in the frame hints at the action and emotional turmoil the story may hold.

Some fans have spotted something familiar in that image. Reports say the shot reminds many of a look Arjan Bajwa once shared on Instagram, linked to his role in the Akshay Kumar hit Rustom. The vintage car, the plain white tee, the sunglasses and the easy, relaxed pose behind the wheel are the details fans keep pointing to.

Whether the comparison sticks or not, the old-school hero styling has clearly landed with audiences. With a record-level deal reportedly in place and a teaser on the horizon, Love & War is shaping up as a major talking point well ahead of its release.

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Source: https://clapnumber.com/news/love-war-rights-reportedly-fetch-rs-300-crore-as-ranbirs-poster-sparks-buzz
Retrieved: 2026-09-30